DIGÃO Azevedo

I'm a Creative Director with more than a decade developing creative and advertising projects, most of them in sports. It's a territory that demands a sharp read: understanding fan passion, reacting to a calendar that shifts with every result, and turning unpredictable moments into coherent campaigns and brand platforms. A daily training in strategy, speed and sensitivity that I bring to any category.

Alongside End to End, I created and helped bring to life projects such as Flamengo's Manto da Nação, a Guinness World Records holder; Atlético's Manto da Massa, the best-selling collaborative jersey case; Jogando Junto, which put Grêmio and Inter on the same side for the first time in over a century; Camisa Zero, the first number 0 shirt in Brazilian football; Torcida de Ouro, for the Brazilian Olympic Committee; Pelé in the Dictionary, for sportv, where I led the art direction; among many other projects for major national and international clients.

Since 2022 I've worked on Palmeiras' Avanti and Atlético's Galo na Veia, fan membership programs that account for a significant share of the clubs' revenue, which we helped establish as the biggest in Brazil, trading first and second place in the national ranking throughout the period. I also worked with Grêmio during its all-time high, with more than 120,000 members in 2023, and created Paixão Crônica, the platform for the 10th anniversary of Vasco da Gama's Sócio Gigante.

Creative direction never took me away from the drawing board. I think through the strategy, write the concept and keep my hands on the work: art direction, illustration, branding, visual systems and generative AI direction applied to films and campaigns.

Outside the brief, I'm fueled by comics, pop culture, humor, football and a bit of coffee. Almost every good idea I've ever had started in one of these places.