Jogando Junto

In May 2024, Rio Grande do Sul went through the worst climate disaster in its history. The state's two biggest clubs had millions of fans, media reach and commercial properties coveted by the country's biggest brands. The challenge was to turn that power into real resources for rebuilding, and not into yet another message of solidarity.

Jogando Junto, pela reconstrução do RS (Playing Together, to rebuild Rio Grande do Sul). A movement above the jerseys: neither Grêmio's nor Inter's. It belongs to the people of the state.

Grêmio blue + Inter red = purple. A color that belongs to neither and, for that very reason, belongs to both.

Behind the gesture, a concrete platform: the clubs gave up space on their kits and properties to companies that donated money, credit or products to the victims. The rivalry became media in service of the rebuilding.

Two hands, one from each club, come together to form a football: sport as a force for mobilization. The system uses purple as the master color, alongside the colors of both clubs and of Rio Grande do Sul, and was applied from armbands to T-shirts.

The campaign was announced at a surprise press conference with the presidents of both clubs and the state governor, and rolled out into a film, a landing page, both clubs' social channels and a purple captain's armband on the pitch. Donations were organized with CUFA.