CONTEXT & CHALLENGE
2024 was an Olympic year, and Brazilian volleyball was coming off cases of racism in the Superliga B. The CBV wanted to take a clear stand against every kind of discrimination, from homophobia and racism to harassment and religious intolerance, and launch that message at the Maracanãzinho, at the debut of the women's Volleyball Nations League, on the International Day Against Homophobia, Biphobia and Transphobia.
INSIGHT
A match is a broadcast. If there's prejudice on the court, in the stands or on social media, the signal drops: there's no game.
CONCEPT
Com preconceito não tem jogo (With prejudice, there's no game). A short line, stated like a rule, that applies to any form of discrimination.
The visual language was born from a TV gone off the air: static, noise, the colored "no signal" bars. Each type of prejudice got its own piece, always with the same sign-off: we don't accept those who don't respect.
EXECUTION
On May 17, 2024, at the Brazil vs. United States match, liberos Natinha and Nyeme took the court in a special jersey in the colors of the diversity flags. Fans received temporary tattoos with the campaign line, and the manifesto was launched during the match, with athletes and former athletes such as Anderson Melo, Thiagão, Maria Clara and Fabiana. The action was repeated at the men's Nations League and carried on across the CBV's social channels until the Paris Games.
LEGACY
The campaign became a permanent stance for the CBV: in 2025 and 2026, the confederation and Volt Sport launched special jerseys for the LGBTQIAPN+ cause and for Black Consciousness Day, bringing back "Com preconceito não tem jogo".
